
- Fuchs, Manfred
International Management
- The Process of Internationalization and Market Entry Strategies
- Kartoniert,
- 1st ed. 2022,
- Springer, Berlin
- (2022)
This textbook for students and practitioners offers answers to the most important questions and challenges of international management. The main topics are presented and discussed on three levels: (a) the macroeconomic and institutional environment of the global economy, (b) the international firms embedded as players in this environment, and (c) the actual management decisions. The focus is placed both on the characteristics of the individual subject areas (macro-, meso- and microperspective) ...
DETAILS
- International Management
- The Process of Internationalization and Market Entry Strategies
- Fuchs, Manfred
- Kartoniert, xiii, 326 S.
- XIII, 326 p. 1 illus. Textbook for German language market.
- Sprache: Englisch
- 240 mm
- ISBN-13: 978-3-662-65869-7
- Titelnr.: 96009951
- Gewicht: 584 g
- Springer, Berlin (2022)
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